The Business Case For Carbon Cuts

When sustainable advertising startup Scope3 launched in early 2022, the carbon footprint of digital advertising quickly became an ad tech talking point. One of the company’s co-founders, Brian O’Kelley, is often called the “godfather of ad tech,” so his ideas tend to set the industry’s agenda. The original thesis centered on the notion that measuring […]

The post The Business Case For Carbon Cuts appeared first on AdExchanger.

AdExchanger