Seedtag announced a product called Contextual TV designed to help its clients apply contextual targeting tactics to their streaming ad...
Cuts
The video game publisher and media company Enthusiast Gaming laid off 25% of its workforce--around 45 employees--today, its third round...
Supply-path optimization conjures an image of SSPs and DSPs dueling it out to each render the other obsolete. But it’s...
PubMatic's end-to-end platform, Activate, lets advertisers buy CTV and online video inventory via direct deals, bypassing DSPs. The post PubMatic...
Disintermediation is in the air. If The Trade Desk’s OpenPath cuts out SSPs (while claiming not to), Magnite’s ClearLine cuts...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shake-Up At Nielsen Nielsen just can’t catch a...
Catalina Crunch started off in 2017 as a purely direct-to-consumer (DTC) brand advertising ketogenic (“keto”) snack products on search and...
The third quarter of 2022 was another disappointing three-month period for Meta, as Facebook's parent company posted revenue of $...
In the course of my nearly decade-long experience of building a company, I've had hundreds of investor meetings. Fundraising has...
The food and home goods publisher Food52 laid off 21 employees Thursday evening, a figure that represents about 15% of...