Americans have a lot of pets--and those pets eat a lot of meat, with massive implications for the climate. To...
Carbon
Reckitt is betting that generative AI tools will not only unleash creativity at the multinational CPG, but help reduce its...
AUCKLAND, Tuesday: Global mobile advertising platform InMobi today announced its global sustainability commitment with Science-Based Targets Initiative (SBTi), an organisation...
As marketers from around the world pack their bags to head to the C?te d'Azur, we wondered: What's the carbon...
AUCKLAND, Today: The future prosperity of our industry rests on a multitude of factors; economic conditions, regulatory frameworks, the ongoing...
Late last summer, television host and comedian John Oliver used this metaphor to describe carbon offsets: " like winning a...
The ad industry is in a unique position to galvanize global action against climate change, says John Osborn, US director...
As it turns out, serving digital ads to real human eyeballs is good not just for advertisers but also the...
Super Bowl ads are where brands tend to pull out all the stops--factors like A-list celebrities, sexy locations and new...
Supply-side platform Brand Advance, which focuses on linking supply from diverse media properties to advertiser demand, is giving advertisers the...