Infillion, an ad tech business built on M&A, is back with another acquisition. The latest move will help bring retail purchase data into its platform. The company announced on Monday that it has acquired Catalina, a market research and shopper marketing company with roots in physical cash register machines. Catalina gets its retail sales data […]
The post Infillion Strikes Again, This Time Buying The Retail Purchase Data Company Catalina appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs