Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Hate Twitch and Reddit have joined Twitter andRead more
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. April Showers, May Flowers Retail sales surged in May,Read more
The US retail chain Albertsons, which also operates grocery brands like Safeway, Acme and Shaw’s, is accelerating investments in the data-driven advertising platform it launched last year for consumer brands carried in stores. The idea is to turn its retail loyalty card programs into an advertising and attribution engine, since those shoppers can be tracked
The post After A Year Of Testing, Albertsons Is Ramping Up Its Ad Platform Business appeared first on AdExchanger.
The online clothing retailer Bonobos is at the center of upheaval in US retail and ecommerce. The company was acquired by Walmart last year for $310 million last year and has opened 58 brick-and-mortar stores in the past five years. Bonobos also exemplified the direct-to-consumer category in September when former CMO Micky Onvural was promoted
The post How CEO Micky Onvural Sees Retail And Reach Reshaping Bonobos' Marketing appeared first on AdExchanger.
An ad campaign launched this month by IZOD, the men’s fashion company, encapsulates the advantages of in-housing marketing, from creative strategy and production through post-campaign attribution. The company doesn’t work with outside agencies, but has an agency model that serves constituents within the company instead of various brand customers, said Mike Kelly, chief marketing officer
The post IZOD’s Latest Campaign Scores With In-House Marketing appeared first on AdExchanger.
With the rapid pace of change in the advertising technology industry, a couple of years can seem like a generation of change. Which is why it was a surprise to see JB Rudelle, Criteo’s founder and CEO until 2016, return as chief executive in April, retaking the reins a month before the implementation of GDPR.
The post Can Criteo CEO JB Rudelle Adapt To The Changing Media Environment? appeared first on AdExchanger.
Criteo has lowered its full-year revenue guidance as it seeks to evolve its pricing model, the company said during its Q2 earnings call Wednesday. Other headwinds, like mobile privacy policies and GDPR regulations, did affect Criteo’s revenues as dramatically. The company initially anticipated growth between 3% to 8% and now expects growth to be flat.
The post Criteo’s Attempts To Broaden Its Portfolio Stymie Growth For Now appeared first on AdExchanger.
July is historically a slow month for the US retail industry. It splits Memorial Day and Labor Day shopping spikes, and foot traffic dwindles as consumers travel or hit the beach. But this year, ecommerce and brick-and-mortar retailers are pouncing with mid-July promotional events, hoping to seize the shopping energy stirred up by Amazon Prime
Shopper marketing, a longtime favorite of CPGs typically used for in-store signage or to get products on eye-level shelves, is undergoing a massive transformation thanks to the spread of ecommerce and online shops. Of the $178 billion marketers spend annually on in-store marketing, $55 billion could shift from traditional retail trade marketing to online ads,
The world’s largest consumer product brands are struggling to grow their US businesses. While some of the challenges are macro-economic, like increased transportation costs, the biggest factor is the growth of retail private-label brands, which can’t be acquired or stamped out like startup competitors. Large CPGs are also adjusting to new direct-to-consumer and ad-heavy startup
The post CPGs Focus On Marketing In Tough US Retail Landscape appeared first on AdExchanger.