The last upfront season resulted in long negotiations with significant rollbacks outside of sports, and buyers wouldn’t be surprised by a little deja vu this time around. The days of skyrocketing linear CPMs (cost per thousand viewers reached) amid declining ratings, fall schedules dictating dollars and early market movers are likely long gone. In this…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
A Bon Viant; The End Of Indie Middleware
How Burger King Drank Wendy’s Milk Shake
For Advertisers, Hydration Breaks Were the Star of the World Cup