retail
Believe it or not, car oil change service company Valvoline is in the midst of a fascinating retail marketing transformation....
Google unveiled a new AI protocol and integrations with Gemini. Adweek Feed
Retail media has quickly become one of advertising’s fastest-growing sectors. From first-party data and closed-loop measurement to omnichannel reach and...
The new ad units let consumers drop products straight into a shopping cart. Adweek Feed
Insiders speculate on retail media acquisition targets amid Omnicom's acquisition of IPG closing. Adweek Feed
Plus, using machine-learning models and real-time data to optimize weekly investments. Adweek Feed
Execs break down strategies for JCPenney, Eddie Bauer, and Brooks Brothers. Adweek Feed
Plus, retailers experiment with agentic commerce. Adweek Feed
Cartology New Zealand has crowned the winners of its 2025 Campaign of the Year Awards. The awards recognise retail media...