Believe it or not, car oil change service company Valvoline is in the midst of a fascinating retail marketing transformation. Valvoline is a 160-year-old brand that’s still best known for its off-the-shelf car oil and machine lubrication products. But did you know the company doesn’t even own that business line anymore? Valvoline sold it in […]
The post How Valvoline Shifted Marketing Gears When It Became A Pure-Play Retail Brand appeared first on AdExchanger.
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