The new technology vastly expands the scope of gambling. Publishers say the appeal is the data. Adweek Feed
Publishers
Generative AI didn’t just transform search results this past year; it upended how monetization works on the open web. So...
Publishers can reach relevant audiences at scale and with greater specificity through Optable's new planner agent. The post Optable’s New...
The VAB has a bone with pick with Nielsen about its Big Data ratings, and Pinterest and TVScientific pair up....
Recipe content is habit-forming and AI-resistant. Publishers are rushing to capitalize. Adweek Feed
As search traffic softens, commerce teams are turning to first-party audiences, tighter deal selection, and new distribution channels. Adweek Feed
The Magazine Publishers Association (MPA) has announced the appointment of Stuart Dick as its new Chair, following the completion of...
CloudX enlists AI agents for ad pricing, optimizing inventory. Adweek Feed
Connected TV advertising is thriving, but the foundation below it is starting to crack. Publishers produce the content that makes...
The supply-side platform has joined an expanding roster of publishers and tech platforms suing Google over allegedly anti-competitive ad practices....