Concert Scales Up By Adding PopSugar, Rolling Stone And New York Media

Concert, the ad marketplace run by Vox Media and NBCUniversal, added three more large publishers to its network Thursday, increasing Concert’s reach from 80% to 90% of all internet users. PopSugar, Rolling Stone and New York Media were selected to create a strong offering around entertainment and female-focused content, according to Ryan Pauley, head ofContinue reading »

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Pandora Picks Up The Pace On Programmatic

“The Sell Sider” is a column written for the sell side of the digital media community.  After this exclusive first look for subscribers, the story by AdExchanger’s Alison Weissbrot will be published in full on AdExchanger.com on Wednesday. After purchasing programmatic audio platform AdsWizz in March, Pandora has become a force in the market. In February, Pandora began beta testing a privateContinue reading »

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Overheard At Luma: Relevant Pubs Will Win, Everyone Else Will Fail

Publishers like to pretend that consumers can’t live without content – but if 95% of media brands disappeared tomorrow, no one would care, said Rafat Ali, CEO and founder of travel publisher Skift, at Luma’s Digital Media Summit in New York City on Tuesday. Despite the value media people ascribe to the importance of what theyContinue reading »

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Bonnier Evaluates Telaria’s Newest Offering: Analytics, Decisioning And An Ad Server

Telaria – the company formerly known as Tremor Video – has expanded its video supply-side platform (SSP) to a full stack with a decisioning engine, analytics and advanced-TV ad server, the company said Tuesday. The suite, called Video Management Platform (VMP), was made generally available Tuesday and has a handful of beta clients numbering inContinue reading »

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Quartz Partners With Vox-Owned Ad Marketplace Concert, Adding Scale

Advertisers want everything at scale: a niche audience, a brand-safe environment, and beautiful, engaging ads. Atlantic-owned publication Quartz, Vox Media and NBCUniversal’s ad marketplace Concert are partnering to add scale to their respective ad offerings. With the partnership, advertisers can buy in a single deal across Quartz and business-minded publications at Vox Media and NBCUniversal:Continue reading »

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Rumors Of The Demise Of Cookies And Banners Have Been Greatly Exaggerated

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. In advertising, we just love the death watch. Publishers often hear rumors like “Desktops are dead!” How many times have we heard the bell tollContinue reading »

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Meredith’s NewFront: It’s Time To Focus On The Data

Data was center stage Thursday at Meredith’s first NewFront since the acquisition of Time Inc. closed at the end of January. “We’re a data-driven organization,” its chief marketing and data officer, Alysia Borsa, told AdExchanger, referring to “the new Meredith,” where data informs everything from product to advertising to editorial. The women-focused media company, whichContinue reading »

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A Publisher’s Success Begins And Ends With A Data And Audience Strategy

“The Sell Sider” is a column written for the sell side of the digital media community.  Today’s column is written by Alessandro De Zanche, an independent audience strategy consultant.  In a world of “popcorn data,” quantity and reach are more important than quality and depth, and users are seen as “data cows” rather than customers.Continue reading »

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BuzzFeed’s Tasty Cooks Up A Full-Funnel Campaign For Scotch-Brite

Although Tasty, BuzzFeed’s popular food property, commands a ton of reach, it wants advertisers to know that it’s also a performance play. BuzzFeed is making a concerted effort to prove the efficacy of its media, particularly on high-traffic properties like Tasty. “We didn’t set out to build a shopper marketing offering, but because of ourContinue reading »

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E.W. Scripps Sees Portfolio Sales Potential

In August, E.W. Scripps reorganized its business into two parts: one division focusing on local media – its bread and butter – and the other on national media channels. The move unified Scripps’ digital video service, Newsy, with podcast network Midroll, digital audio service Stitcher and satire and humor brand Cracked, under the national mediaContinue reading »

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