The push for better data privacy protections in digital advertising is changing how publishers, advertisers, agencies and tech vendors collaborate...
Publishers
Programmatic media buyers care about serving the needs of their advertiser clients. But there’s no reason they can’t also help...
The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its...
Albert Thompson will be speaking at AdExchanger’s Programmatic I/O conference on Sept. 24-25 in New York City. Click here to...
The distribution of live sports on CTV is driving one the biggest disruptions to traditional linear TV advertising. For the...
Mirriad is heading the Diverse Media Alliance to help create more ad opportunities and incremental revenue for diverse publishers. The...
Last September, in an initiative called the Helpful Content Update, Google made many changes to the algorithm that powers its...
Artificial intelligence startup ScalePost is helping firms like Perplexity--which announced its publisher revenue share program July 30--curry favor with publishers...
Let’s cut to the chase: 2023 was a challenging year for publishers. Halfway through 2024, however, many publishers are feeling...
The two biggest supply-side platforms (SSPs), Magnite and PubMatic, have started charging publishers additional fees for bespoke programs that connect...