This year, third-party cookies are set to disappear, and with them, several other mainstays of digital advertising like measurement, spurring...
Publishers
It takes a publisher around six weeks on average to test and deploy a new identity solution, not to mention...
For publishers, the two meteors hurtling toward them in 2024 are growing signal loss, exacerbated by Google's deprecation of third-party...
While 2023’s return to fiscal responsibility made for rough waters, it will pale in comparison to 2024. Google Chrome will...
The ongoing battle between artificial intelligence models and publishers is not an even playing field, and media outlets with high-quality...
Publisher frustrations with the algorithm-driven internet are boiling over. Users just don’t visit websites like they used to. And although...
As Sports Illustrated is finding, the repercussions of disguising generative artificial intelligence content can range from acute, measurable declines in...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Addressing Addressable Say hello to yet another trade org...
The free, open internet requires advertising to support journalism. But during global events like wars, when online misinformation runs high,...
It caught my attention recently that The Trade Desk (TTD) has started ignoring publisher floor prices. Publishers, of course, could...