It caught my attention recently that The Trade Desk (TTD) has started ignoring publisher floor prices. Publishers, of course, could ignore TTD’s lower bids if they choose to. But, knowing how publishers have been rolling over for the past few years, I think they’ll blink first. Still, it’s worth asking how we got here. Why […]
The post Publishers, Don’t Settle For Below-Floor Pricing appeared first on AdExchanger.
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