There is a common refrain that AI requires high-quality data to deliver high-quality results. “Garbage in/garbage out” refers to the...
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Publishers are tired of rebuilding their businesses every year. In 2024, it was all about the cookie cutoff. In 2025,...
Luzia wanted ads that were specifically designed for an AI chat interface. It found a solution in generative AI ad...
If you are feeling pressure to “do something” about Ad Context Protocol, you are not alone. Since its launch a...
Don't ask whether any other company has created a similar product to yours; the answer is probably yes. But there...
Viewers aren’t just watching streaming content anymore; they’re living in it. And while they’re streaming, they’re telling us something important...
Last year, Google decided not to deprecate third-party cookies in Chrome after all. This year, Google decided to jettison its...
Wouldn’t it be great to enact standards rather than talk about them?; Amazon wants to go fully automated; and revenue...
In a market increasingly dominated by premium streaming environments and evolving measurement standards, some marketers believe they’re still getting the...
AUCKLAND, Today: Most Kiwi consumers aren’t convinced brands keep their word. According to a new report, 72% say companies fail...