It's another Oscars sellout for Disney. Ahead of the Jimmy Kimmel-hosted 96th Oscars on Sunday, March 10, Disney Advertising has...
pricing
Selling frugal fast-food buyers on dynamic pricing and digital menus gets more difficult once it's framed as surge pricing and...
OpenAI's latest AI-powered disruptor, the text-to-image tool Sora, is prompting shifts in business models and agency pricing structures, five sources...
It caught my attention recently that The Trade Desk (TTD) has started ignoring publisher floor prices. Publishers, of course, could...
In the rapidly growing creator economy space, even the creators themselves struggle to price their wares. U.S. advertisers are anticipated...
The 95th Academy Awards are airing on Sunday, March 12, but Disney is already starting the celebration early with its...
Twitter detailed a slight tweak to its $ cashtags functionality, which lets users tweet the symbol for major cryptocurrencies, exchange-traded...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Priced Out Big brands and retailers are raising...