Get Out Your Checkbooks: The Price Of Mobile Ads Will Surge More Than 45% In 2018

AdExchanger |

Mobile programmatic pricing is about to have its hockey stick moment, set to grow more than 45% by 2019, according to a projection released by programmatic agency Goodway Group on Tuesday. Mobile prices will increase incrementally, just under 4% month over month throughout the coming year, including for mobile display and mobile video ads servedContinue reading »

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