It takes a publisher around six weeks on average to test and deploy a new identity solution, not to mention the maintenance they have to do over time. It can also take multiple sprints simply to update a current integration, which isn’t necessarily going to unlock more revenue and yet has to be prioritized because […]
The post With Lockr’s New Tool, Publishers Can Test Multiple Alt Identity Solutions At Once appeared first on AdExchanger.
More Stories
Business Insider Embraces Emotional Analysis To Boost Contextual Targeting
Reel good yarns with Johnny Barker
Paramount Partners With Mastercard and EDO to Enhance Measurement Transparency