Tapad Is Getting Out Of The Media Services Game

AdExchanger |

Cross-device provider Tapad is offloading its media business with Brand Networks, a social marketing tech firm that serves large retail brands and enterprise clients. The deal, announced Tuesday, is structured like a partnership rather than an acquisition, said Tapad CEO Sigvart Voss Eriksen. Tapad’s managed media and creative teams will join Brand Networks to helpContinue reading »

The post Tapad Is Getting Out Of The Media Services Game appeared first on AdExchanger.

Read more

Facebook Shares More Audience Data Via Carefully Controlled ‘Clean Rooms’

AdExchanger |

Ask Facebook for access to its data and the official answer is going to be, “Nope.” But under certain circumstances, a limited number of advertisers and agencies are tapping into impression-level Facebook campaign delivery data, AdExchanger has learned. The data-sharing arrangements are euphemistically referred to as “clean rooms.” These clean rooms are safe spaces whereContinue reading »

The post Facebook Shares More Audience Data Via Carefully Controlled ‘Clean Rooms’ appeared first on AdExchanger.

Read more