Publishers have long struggled to prove the efficacy of their digital ad products to brand partners, but in the last...
Publishers
It's possible to improve your efficiency as a publisher while also reducing your carbon footprint, with no cost to revenue....
ArcSpan's new DMP, called AMS, was specifically built to organize a publisher’s first-party data into buyable contextual audiences and also...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reeling In The Green Meta reel-y wants to...
Ad tech companies manage billions of advertising bids across thousands of publishers in a matter of milliseconds. So, when a...
Mail Metro Media partnered with Firework to integrate a new vertical video player across dmg’s sites that features interstitial ads...
Blind emphasis on brand safety drives a blunt approach to blocking, creating an immense waste of quality impressions and lost...
From FLEDGE to SDA to MSPA, publishers are overwhelmed by new identity solutions and data privacy requirements. Plus: in-game advertising’s...
Despite the IAB Tech Lab's clear specifications, 33% of contextual SDA signals and 75% of user SDA signals fail to...
In order to work more effectively with advertisers, Hearst Magazines, parent to editorial titles including Cosmopolitan and Esquire, plans to...