Sponsored post byBill NolteVice President, SalesSonobiSPONSORED BY:Publishers need to rethink their monetization strategies. As the shift toward privacy takes away...
Publishers
The intent media model has come to dominate the digital media world, and Future plc is one of its most...
With a recession looming and even more signal loss on the way, publishers need to experiment to find the best...
Smart publishers have to come to grips with a number of different targeting and measurement solutions and standardizing in order...
Kean GrahamCEO and FounderMonetizeMore“The Sell Sider” is a column written by the sell side of the digital media community. Today’s...
After two years of lost revenues, travel-focused publishers are eager to maximize a post-pandemic recovery. US travel brands earmarked an...
There’s a new TLA (“three-letter acronym”) that’s crept into the media-buying conversation. MFA: Made-for-advertising content. MFA is a combination of...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Be There In A Snap Snapchat is an example...
Brands without scalable first-party data are turning to retailers to connect directly with customers. At the same time, writes Andreas...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Back To The Scoreboard Ad tech is revisiting...