Sponsored post byMary BusheeContent WriterTipaltiSPONSORED BY:Ad tech and media companies know the importance of differentiating themselves in a highly competitive...
Publishers
Kargo has announced the acquisition of Ziggeo, a video player and technology company, bringing a suite of products to Kargo’s...
A number of publicly traded news publishers reported an uptick in their year-over-year digital advertising revenues this week, a data...
Marketers are often mission-driven. But too often, when informing the public through news and information is of utmost urgency, marketers...
A lot of ink has been spilled about the value of a publisher’s first-party data, but publishers can’t effectively monetize...
Facebook's parent company Meta is telling its U.S. publishing partners that the company will no longer pay for news content...
Multiple threats to the ad tech industry make navigating forward complicated, writes Rob Beeler, Founder and CEO of Beeler.Tech. But...
Google introduced Confirming Gross Revenue Wednesday, calling it a solution that helps buyers and publishers verify that no hidden fees...
What’s the ETA on publishers testing SDA? The IAB Tech Lab’s seller-defined audience (SDA) spec is touted as a key...
Scale. That’s the dirty five-letter word that keeps advertisers and agencies spending their budgets with Google and Meta. Even the...