What will be the economic impact of the depreciation of the cookie? What's the adoption rate of new identity solutions?...
Publishers
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Frustration with blanket brand safety and suitability solutions is boiling over, leading some publishers to call for marketers to block...
After rising to historic peaks during the depths of the pandemic, some publishers' affiliate businesses have slowed or declined in...
Whenever there’s a sociopolitical or economic crisis, the lowest rung of online marketers finds a way to prey on the...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
A new partnership with Snap has given more than 40 news publishers a rare opportunity to ask its coveted Gen-Z...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Clean Rooms Get Messy The point of clean room...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Since 2020, brands have made commitments to diversity, equity and inclusion (DEI) in their ad campaigns and spending. In response,...