May 3, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Publishers’ Affiliate Revenues Are Flagging—These 4 Charts Show Why

After rising to historic peaks during the depths of the pandemic, some publishers’ affiliate businesses have slowed or declined in growth this year due to a variety of factors, tempering hopes that the programs could help media companies withstand market fluctuation. Conversations with media executives and proprietary data shared with Adweek by the affiliate marketing…
Adweek Feed