Frustration with blanket brand safety and suitability solutions is boiling over, leading some publishers to call for marketers to block the blocklist and throw away the keywords. That frustration was on display during a brand safety and contextual targeting panel at AdMonsters’ Ops 2022 conference in New York City on Monday. Vice Media and WebMD… Continue reading »
The post Vice Media And WebMD Among Publishers Calling For Transparency Into Blocklists appeared first on AdExchanger.
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