It’s not that brands don’t care about supporting the news and good journalism. But an overdependence on keyword blocklists has...
Blocklists
The brand safety risk of advertising on trusted news sites isn’t only overblown – it doesn’t exist. Reliable, high-quality news sources...
Frustration with blanket brand safety and suitability solutions is boiling over, leading some publishers to call for marketers to block...
Keyword blocklists will outlast another crisis. The Root, the Black news, culture and opinion site published by G/O Media, has...
Google is adding a new tool to its suite of advertiser controls that aims to make it easier for ad...