The brand safety risk of advertising on trusted news sites isn’t only overblown – it doesn’t exist. Reliable, high-quality news sources that aren’t intentionally polarizing deserve ad dollars – full stop, says Vanessa Otero, CEO and founder of Ad Fontes Media, a startup that rates the news for bias and reliability, speaking on this week’s episode […]
The post Brands, Please Don’t Add ‘Israel’ And ‘Hamas’ To Your Keyword Blocklists appeared first on AdExchanger.
More Stories
City Cast, Unprofitable but Expanding, Finds Podcast Traction in a Radio Model
WM New Zealand works with The Goat Farm on rebrand
Scope Media rebrands as Scope Communications