AUCKLAND, Today: You’re usually told to pay attention. But this campaign is asking you not to. For Tourette’s Awareness Month,...
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The brand safety risk of advertising on trusted news sites isn’t only overblown – it doesn’t exist. Reliable, high-quality news sources...
“Magic.” Months ago, that’s what I told the AdExchanger editorial team it felt like to play around with ChatGPT, DALL-E...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Visionary, Vision Is Scary CMO tenures are shrinking....
AUCKLAND, Thursday: OMD New Zealand and eight clients have partnered with global attention measurement leader, Amplified Intelligence, to conduct a...
Digital advertising’s biggest trade organization, the IAB, took a shot at Apple on Monday. Apple’s AppTrackingTransparency framework undermines advertising, according...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The State Of Digital Marketing (Is Not Great) The...
AUCKLAND, Today: “Dear Ed,” writes freelance Swedish-Kiwi filmmaker Arvid Eriksson. “I’m chuffed to be in M+AD and part of last...
A beloved chicken brand out of Thailand recently did the one thing that many creatives have largely avoided since the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Performance Maxin’ And Relaxin’ Performance Max may be the...