May 2, 2024

Programmatic

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Google Performance Max Will Eat The World; Subscribe And Stay (Pretty Please)

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Performance Maxin’ And Relaxin’ Performance Max may be the most important name in ad tech that many people in ad tech have never heard of (unless you read this newsletter, of course).  PMax, as the cool kids call it, is Google’s new optimization product.Continue reading »

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