Even if the TV is turned off, commercials might still play on ad-supported streaming services, wasting brands about $ 1 billion per year, new research from GroupM and iSpot found. On average, 8-10% of overall streaming impressions were delivered when the TV was off. However, that statistic jumps to 17% when looking solely at impressions delivered…
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In a world where nearly everyone is always online, there is no offline.
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