“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, founder and CEO at Media Tradecraft. There is a ton of fear and hysteria right now on both the buy side and the sell side, as the death of the third-party cookie… Continue reading »
The post Publishers: Stop Waiting For Tech To Save You appeared first on AdExchanger.
More Stories
How Degree Is Positioning Itself For The World Cup
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run