A new partnership with Snap has given more than 40 news publishers a rare opportunity to ask its coveted Gen-Z audience, “How do you do, fellow kids?” When it launches officially Tuesday, the program, called Dynamic Stories, will give news media companies access to the Discover feature of Snap, providing the publishers entr?e to a…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
How Creator Agencies Prepare for a ‘Deepfake Summer’
What to Expect From WBD’s Upfront, According to Ad Sales Boss Jon Steinlauf
How Marketers Use Attention Measurement in CTV Strategies