“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Ionut Ciobotaru, co-CEO of Verve Group. The latest wave of consolidation among gaming and ad tech players has the industry talking about upcoming advertising opportunities. But this moment isn’t just about advertising in more places.… Continue reading »
The post Why Gaming Should Be On Every Advertiser’s Radar appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs