“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Ionut Ciobotaru, co-CEO of Verve Group. The latest wave of consolidation among gaming and ad tech players has the industry talking about upcoming advertising opportunities. But this moment isn’t just about advertising in more places.… Continue reading »
The post Why Gaming Should Be On Every Advertiser’s Radar appeared first on AdExchanger.
More Stories
Privacy Sandbox Yellow Flags
Media powerhouse appointed as head of Contagion Media
Gymshark Hires Abercrombie Vet to Take a Swing at the U.S. Market