Imari Oliver has treated his career like a video game. “The goal is to level up and keep reaching newRead more
The increase in time spent with games during the pandemic wasn’t an aberration. People are still gaming, even with theRead more
Video games have proven their marketing mettle during the coronavirus crisis, with people stuck at home and live sports andRead more
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here Game On Amazon is making a big push into game advertising, if recent job postings spotted by Business Insider are any indication. “We’re looking for the right hands-on engineer to work on a disruptive advertising system set to revolutionize customer acquisition for gamers,” according
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If Amazon-owned Twitch reaches its goal this year of – according to Bloomberg – doubling its ad sales revenue to $1 billion, it has quite a lot to offer but a lot it must still do. On the plus side, Twitch, the popular video streaming platform that boasts more than 15 million daily active users,
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Google is going full-court press on universal app campaigns (UAC) through a partnership with Unity Technologies, a company that makes development tools for game creators. Starting Thursday, Unity’s more than 10 million developers have access to advertiser demand from AdMob via a direct integration. It’s the first partnership of this nature between Google and a
The post Google Hooks Up With Unity To Entice Advertisers With Sweet, Sweet Game Supply appeared first on AdExchanger.
Machine Zone’s (MZ) experiment with homegrown ad tech is over. The gaming company shuttered Cognant, an internal demand-side platform created in 2016 to help MZ’s media buying team plan, create, buy, optimize and measure marketing campaigns. MZ laid off the entire Cognant team in June, as well as around half of its in-house media buyers,
The post Machine Zone Shuts Down Its DSP, Lays Off 125 Employees, Including Media Buyers appeared first on AdExchanger.
A few years ago, when Twitch CRO Jonathan Simpson-Bint would walk into meetings with agencies and advertisers, they’d cock a dubious eyebrow. “That many people engage on Twitch? You’ve got to be kidding.’ That was the reaction,” said Simpson-Bint, who’s been with Twitch since 2011, three years before Amazon acquired the social gaming and live
The post Twitch: Any Experience Is Streamable – But Not Everything Is Monetizable appeared first on AdExchanger.