Pundits predicted Microsoft would use Xandr to create an ad-supported video game content fortress, with the ad tech business getting...
gaming
While American gamers are more open to in-game ads than many believe, any such activations must bear the hallmarks of...
Gamers’ affinity for ad-supported content presents a golden opportunity for brands The post Why Marketers Can’t Miss The Gaming Audience...
Kraft Heinz's frozen food brand Delimex is giving an assist to gamers in the name of snacks. In its first...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gaming The System Apple’s ATT has far-reaching ramifications...
CANNES, Today: Next year’s Cannes Lions are undergoing a refresh, including change, and preparing to introduce the industry to a...
Sponsored post byMargot MillerBrand Content ManagerAdikteevSPONSORED BY:Mid-core and hardcore gaming apps thrive when they have a core group of invested...
Meta is pulling the plug on its attempt to carve into Twitch's niche, saying last week that its standalone Facebook...
WELLINGTON, Thursday: Two pillars of the Capital’s economic growth – gaming and film – need a clear signal from Government...
Bill DroletCRO“The Sell Sider” is a column written by the sell side of the digital media community. After this exclusive...