As part of its push to reach video game fans, milk processor education program MilkPEP created Zany Ziplines, a mini-game available in Epic Games’ massively popular battle royale title Fortnite. To promote Zany Ziplines, MilkPEP partnered with agency Gale to create a gamified Snapchat lens that challenges people to collect milk-themed power-ups as their character…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Why SSPs And DSPs Are Breaking The Barrier Between Supply And Demand
NZ Fashion Week postponed amid economic downturn
Advertisers Can Target Kroger Audiences Through Yahoo’s DSP With New Partnership