Snap And Placed: An Acquisition That ‘Slipped Through The Cracks’?

When Snap first acquired Placed in 2017, it teased the prospect of proving to buyers how Snap Ads translate into store visits and real-world results. Yet over the next two years, before Snap sold Placed to Foursquare last week, Snap never highlighted the Placed technology in its pitch to media buyers; Placed was never integratedContinue reading »

The post Snap And Placed: An Acquisition That ‘Slipped Through The Cracks’? appeared first on AdExchanger.

Read more

Direct Response Advertisers Doubled Their Spend On Snapchat In Q1

Snap is seeing a nice bump from performance advertisers. The platform said Tuesday that its revenues from direct-response buyers doubled over the past year, although it did not break out a figure. Total revenue grew 39% year over year to $320 million, beating analyst expectations of $307 million. Snap’s success with performance advertisers is drivenContinue reading »

The post Direct Response Advertisers Doubled Their Spend On Snapchat In Q1 appeared first on AdExchanger.

Read more

Snap Has Brand Safety Issues; Roku Hosts InfoWars

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap Safety Some marketers have complained about Snapchat brand safety issues now that it’s transitioned to a self-serve ad platform. Last week, an ad directed to a fake news story about Chrissy Teigen promoting weight loss pills, Digiday reports. And last year, an adContinue reading »

The post Snap Has Brand Safety Issues; Roku Hosts InfoWars appeared first on AdExchanger.

Read more

How To Cure Brands’ Social Media Headache: Instagram And Snapchat Stories

Building Stories on Instagram and Snapchat is a Sisyphean effort for many marketers. After 24 hours, it all disappears. Brooklyn-based software company Mish Guru is trying to alleviate some of brands’ well-documented pain points with Stories. Its new Instagram Story Builder, which launched in November, helps gather user-generated content (UGC) tagged to a brand. ItContinue reading »

The post How To Cure Brands’ Social Media Headache: Instagram And Snapchat Stories appeared first on AdExchanger.

Read more

Can Snap’s Executive Shakeup Bring The Company Back To Growth?

It’s been a tough year for Snap, as its stock tanks and its executive team flees the ship. Despite growing revenue 43% in Q3 to a record $298 million, Snap’s stock hit an all-time low in September of $10 per share. Snapchat is also bleeding daily active users after rolling out an unpopular redesign and facing increasing competition from Instagram. “Snap is struggling toContinue reading »

The post Can Snap’s Executive Shakeup Bring The Company Back To Growth? appeared first on AdExchanger.

Read more

GroupM’s State of Video Lays Out New Battleground For Attention

The TV ad buying ecosystem is getting even messier, according to GroupM’s second-annual “State of Video” report, released Thursday. Some of the report’s revelations are familiar: Linear TV ratings are still dropping and, as eMarketer predicted in September, Amazon is a “likely third force” in the struggle for ad spend between Facebook and Google. GroupMContinue reading »

The post GroupM’s State of Video Lays Out New Battleground For Attention appeared first on AdExchanger.

Read more

Snapchat Likes Its Programmatic Revenue In Q3, But Daily Users Dwindle

Snapchat saw promising gains for its advertising platform in earnings reported Thursday. The company reported a record-high $298 million in revenue, with 43% year-over-year growth, and quarterly jumps in average revenue per user (ARPU) from $2.21 to $2.62 in North America and $0.66 to $0.85 in Europe. But Snapchat is still bleeding daily active usersContinue reading »

The post Snapchat Likes Its Programmatic Revenue In Q3, But Daily Users Dwindle appeared first on AdExchanger.

Read more

US Video Ad Spend Booms; Walmart Tries Its Hand At Original Programming

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Video Stars Video ad spend in the United States will grow to $27.8 billion, about 25% of all digital ad spend, by 2020, according to eMarketer’s latest forecast. That’s a 30% growth spurt from 2017. Facebook will emerge as the big winner in theContinue reading »

The post US Video Ad Spend Booms; Walmart Tries Its Hand At Original Programming appeared first on AdExchanger.

Read more

Snapchat Expands Ecommerce Tools As It Courts Performance Marketers

Snapchat introduced ecommerce advertising capabilities on Thursday, including a product catalog ad format called Collection Ads, a performance marketing agency partner program and more than 40 shopping partners, including eBay and Wish. “This is the first time we’re addressing the needs of a specific vertical, as opposed to previously building general products for advertisers,” saidContinue reading »

The post Snapchat Expands Ecommerce Tools As It Courts Performance Marketers appeared first on AdExchanger.

Read more

Vox Misses Sales Goals; Global Ad Spending Holds Steady

The Plateau Problem Digital publisher Vox is set to miss its goal of $200 million in revenue this year by more than 15%, though it should still see double-digit growth over last year’s take of about $160 million, The Wall Street Journal reports. The issue came up at a board meeting last week amid investorContinue reading »

The post Vox Misses Sales Goals; Global Ad Spending Holds Steady appeared first on AdExchanger.

Read more