Snap’s Programmatic Adoption Skyrockets, But Its CPMs Plummet

AdExchanger |

Snap said during its Q3 earnings call Tuesday that pricing pressure caused its CPMs to sink 60% year-over-year and 20% sequentially, as more advertisers switched from direct buys to using its self-serve programmatic platform. “The auction transition continued to impact Snap ad pricing during the quarter,” said chief financial officer Drew Vollero. “Most of [theContinue reading »

The post Snap’s Programmatic Adoption Skyrockets, But Its CPMs Plummet appeared first on AdExchanger.

Read more

As TV Revenue Declines, Univision Expands Its Digital Domain

AdExchanger |

Spanish-language broadcaster Univision hopes to offset declines in local TV ad revenue by doubling down on its digital ad business. It was an early adapter of Facebook Watch, Snapchat Discover and Snapchat Live Stories to reach its audience of millennial Hispanics, but Univision is emphasizing multiplatform campaigns to boost digital revenue. (Univision’s digital ad revenueContinue reading »

The post As TV Revenue Declines, Univision Expands Its Digital Domain appeared first on AdExchanger.

Read more

Snap Misses Revenue Expectations And Struggles To Grow Its User Base

AdExchanger |

Snap again came in below analysts’ expectations for its Q2 earnings announced on Thursday. Year-over-year, revenue grew 153% to $181.7 million in Q2 and 200% to $331 million for the half year. Quarter-over-quarter, revenue was up roughly 21%. Analysts expected Q2 revenue to clock in at $186 million. Daily active users (DAUs) grew 21% year-over-yearContinue reading »

The post Snap Misses Revenue Expectations And Struggles To Grow Its User Base appeared first on AdExchanger.

Read more

Instagram Brings Ads – And Measurement – To Stories

AdExchanger |

Instagram will allow ads in its Stories section, the company said Wednesday. It also unveiled brand measurement tools. “Over the first holidays with Stories we’ve gotten a chance to peek into what people do when they’re home and with their families, at a level of depth and intimacy we haven’t usually had with Instagram,” saidContinue reading »

The post Instagram Brings Ads – And Measurement – To Stories appeared first on AdExchanger.

Read more

Condé Nast’s Video EVP: Social Feeds Are The New Broadcast Networks

AdExchanger |

Like other digital publishers, Condé Nast wasn’t immune to the challenges of scaling an upstart, owned-and-operated video property in a climate dominated by YouTube and Facebook. In 2015, Condé Nast’s video hub, The Scene, struggled to hit its stride, despite owning a portfolio of popular titles that includes Vogue and Vanity Fair. That’s changed, according to JoyContinue reading »

The post Condé Nast’s Video EVP: Social Feeds Are The New Broadcast Networks appeared first on AdExchanger.

Read more

A Snapchat Promotion Springs Out Of Jack In The Box

AdExchanger |

Want some free tacos? Just go to a Los Angeles Lakers game and hope they win and the opposing team scores less than 100 points. Over the past decade, the Jack in the Box-sponsored promotion for LA Lakers ticketholders has become a fan favorite. During close games, fans chant “We want tacos!” This season, theContinue reading »

The post A Snapchat Promotion Springs Out Of Jack In The Box appeared first on AdExchanger.

Read more