To give advertisers another way to reach users, Snapchat launched Sponsored AR Filters, a new ad format that will allow brands to create augmented reality overlays that can be added to Snaps after a photo or video is captured, but before it’s shared. Sponsored AR Filters differ from the platform’s existing Sponsored AR Lenses, as…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Walmart’s Wall: Will The Vibe Deal Make It Meta, Or Another AOL?
Former One NZ boss signs up to be Les Mills’ new CEO
Culture Hive’s Joe Ligé On Why Culture – Not Demographics – Is Advertising’s Next Targeting Layer