May 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Mean Girls Comes to Snapchat With Four AR Lenses

To celebrate the release of the 2024 Mean Girls musical movie, Paramount Pictures worked with Snapchat to launch an AR lens collection featuring four augmented reality experiences for fans. The Burn Book Lens places a person’s face on a Polaroid-style photo inside the infamous grudge tome from the Mean Girls films, alongside their name and…
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