Thanks to mitigated tariff effects and the AI boom, WPP Media's 2025 ad spend forecast has good news for marketers....
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Tactics and communications are merely the tip of the marketing spear. Proper marketers start in exactly the opposite place: diagnosis. Adweek...
AUCKLAND, Today: Scapegrace has teamed up with Parnell’s The Business Marketing Group (TBMG) to launch Thunderdonk, a Kiwi-made flavoured whiskey...
What media rights deals mean to the future of women's sports as rising prices for WNBA and NWSL broadcasts boost...
The Super Bowl continues to be a colossal event for brands and marketers, but will this year's Big Game have...
Netflix is announcing massive streaming numbers for its Jake Paul and Mike Tyson fight from over the weekend. However, the...
Wednesday afternoon saw Vice President Kamala Harris delivering her concession speech to end the 2024 presidential cycle. President Joe Biden...
Google appears to have thrown regulators for a loop with its surprise announcement on Monday that it no longer plans...
Disney+ and Netflix's ad tiers are paying off. According to market intelligence company Guideline (owner of Standard Media Index, Lumina...
Integral Ad Science had a decent Q1 – especially in comparison to its direct competitor, DoubleVerify. Total revenue for IAS, which...