Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. When Even The Whales Are Small Fish Microsoft...
Mean
The word “premium” gets thrown around a lot. Marketers chase “premium” publishers to reach “premium” audiences. DSPs and SSPs promise...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Customize your avatar in Hugo's latest NFT and connect your crypto wallet--Metaverse Fashion Week (MVFW) is here. Iconic luxury brands...
Legal and court losses are piling up across Europe for American ad tech companies – and for Google. Turns out...
Food-maker Kraft Heinz is jumping on the so-called 'purpose bandwagon', with its newly introduced "Beanz Meanz More" brand platform. As...
When it comes to Facebook and Instagram, advertisers have two options: either upload a sponsored post or amplify organic content...
There's a seismic shift in how audiences consume content, and it's becoming clear that influencers are driving that shift. Ryan...
AUCKLAND, Today: What does the recent news from Google about delaying the end of third-party cookies mean for the NZ...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. ...