What Would a TikTok Ban or Sale Mean for Advertisers?

TikTok’s future in the U.S grew more uncertain after the House passed a bipartisan bill Wednesday that would force China-based ByteDance to sell TikTok within 165 days or face a nationwide ban. This comes on the heels of escalating concern in Washington over China’s access to Americans’ data. Introduced last week, the bill still needs…
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