UEFA Enters Roblox Metaverse With One Goal—to Get More Kids Playing Soccer

As part of its ongoing bid to get more boys and girls playing soccer, UEFA is meeting them where they’re spending the most time: inside the Roblox metaverse. With less than 100 days to go until the Women’s Euro 2022, the sporting body has invested in its own game on Roblox, the huge Lego-style hub…
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