For nearly a decade, the digital advertising ecosystem has been dominated by a handful of social media platforms, whose data-rich...
Publishers
Advertisers often talk about supporting Black- and minority-owned media companies. It’s Mark Prince’s job to help them turn those pledges...
Television has long been one of the most transparent advertising channels. Likewise, programmatic advertising has always offered buyers incredible detail...
Google Ad Manager (GAM) was out of commission for about three hours Thursday evening across web, app and video inventory....
Thanks to signal loss, recession fears and the “ad tech tax,” publishers of all sizes are seeing their ad revenue...
Sponsored post byBenjamin Lanfrychief supply officerOgurySPONSORED BY:While third-party cookies and other PII-based ad identifiers are going extinct, there are still...
Rob BeelerFounder and CEO“The Sell Sider” is a column written by the sell side of the digital media community. Today’s...
Publishers often express concerns about the programmatic open market, but Bloomberg Media took a more decisive step recently. The company...
When the first wave of digitally native publishers launched in the early aughts, they initially aimed to attract an audience...
Oleksii BorysovVP of Product“The Sell Sider” is a column written by the sell side of the digital media community. Today’s...