Corners of ad tech are having another rough few weeks. Supply-side platform EMX filed for bankruptcy. The following day, Yahoo...
Publishers
Last summer, the IAB Tech Lab released new guidelines that effectively declared out-stream the primary path for web video inventory...
Privacy Sandbox proposal Topics is dealing another blow to smaller publishers. The Topics proposal suggests grouping users by interest-based cohorts...
To help businesses operate in a complicated legislative landscape, the MSPA offers a contractual framework and consent management guidance for...
When it comes to privacy compliance, who you work with matters. Verification startup Neutronian just released a new score for...
Success in the first-party web is based first and foremost on relationships, quality and trust, neither of which are improved...
"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...
Maybe the fears started after that half-second cowboy twerk in an Applebee's spot that ran on CNN's split screen the...
While cookies are still in play, publishers are using first-party data products to draw business from advertisers eager to test...
Beginning in the summer of 2020, social media platforms including Facebook, Instagram and YouTube--as well as Pinterest, Twitter and even...