As Advertisers Pivot to Out-Stream, What’s the Incentive for Publishers?

Last summer, the IAB Tech Lab released new guidelines that effectively declared out-stream the primary path for web video inventory moving forward. Those of us who have been around awhile–and associate the term “out-stream” with glacial page speed and scammy ad units–are doing a double take. Historically, out-stream ads have not been favored by publishers…
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