A lot of ink has been spilled about the value of a publisher’s first-party data, but publishers can’t effectively monetize their data programmatically if they don’t have a standardized way to categorize it. For example, one of the reasons buyers have been reticent to test the IAB’s Seller-Defined Audiences (SDA) spec is because it’s not… Continue reading »
The post Monetization Startup ArcSpan Has A New Tool To Help Publishers Use Contextual Taxonomies appeared first on AdExchanger.
More Stories
Suntory BOSS Coffee brews ambition in a new campaign
Whittaker’s sweetens the deal
How to get through a media crisis