A lot of ink has been spilled about the value of a publisher’s first-party data, but publishers can’t effectively monetize their data programmatically if they don’t have a standardized way to categorize it. For example, one of the reasons buyers have been reticent to test the IAB’s Seller-Defined Audiences (SDA) spec is because it’s not… Continue reading »
The post Monetization Startup ArcSpan Has A New Tool To Help Publishers Use Contextual Taxonomies appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs