With the rise of supply-path optimization, SSPs are under pressure to prove they aren’t just interchangeable pipes. Their drive to...
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Monetization OS, which has raised millions and partnered with Google, brings a new approach to the emerging world of content...
Evertune's new feature allows advertisers to run programmatic ad campaigns directly on the sites and pages most often cited by...
Higgsfield wraps multiple AI video models into one marketer-friendly platform. The pitch: Catch the viral moment before it's over. Adweek...
Patel started at Higgsfield this week, as the startup makes a push to deepen its relationships with agencies and brands...
If Q4 is the holiday shopping season, then Q1 might be the season of returns, or more specifically the season...
Unusual, a new AI discoverability startup, analyzes how brands appear within AI search and provides suggestions on how to better...
Looks like Pinterest has its eyes – or its pins, rather – fixed on connected TV. The post Pinterest Acquires...
You know that cliche about “what keeps you up at night”? For agency buyers, it’s often procurement. Procurement teams at...
Add Vibe.co to the list of CTV ad platforms that are kicking supply-side resellers to the curb. The post Why...