With the rise of supply-path optimization, SSPs are under pressure to prove they aren’t just interchangeable pipes. Their drive to differentiate helped spark the sell-side curation trend over the past few years – and is also part of the rationale behind Onetag’s acquisition on Monday of Aryel, a creative ad tech platform based in Italy. The […]
The post Curation Platform Onetag Just Acquired This Creative Tech Startup. Here’s Why appeared first on AdExchanger.
More Stories
DoorDash and Live Nation ANZ announce three year partnership
Nielsen survey show magazine audiences on the rise
Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected