With the rise of supply-path optimization, SSPs are under pressure to prove they aren’t just interchangeable pipes. Their drive to...
Curation
CTV has become a powerful full-funnel channel, attracting advertisers of all sizes – and the momentum isn’t slowing. CTV ad spend...
When it comes to deal curation, data is a differentiator. Index Exchange knows this – hence why the SSP launched...
Curated deals were once seen as a smart way to bring structure to programmatic chaos. Today, they’ve become table stakes....
The Justice Department will ask Judge Amit Mehta, who ruled in August that Google operates a search monopoly, to require...
Advertisers want more transparency into and control over open marketplace quality. But curation is not the answer. Solutions that fundamentally...
CTV advertising continues to drive significant growth for Magnite. That’s all thanks to “increasing programmatic adoption by the industry's largest...
Nielsen has received accreditation from the MRC for a product that integrates a broadcaster or media company’s first-party streaming data...
The curation craze has taken over open-web auctions – and now it’s coming for programmatic direct deals. Curation is a “great...
We discuss the rise of curation in programmatic buying and the current backlash. Is curation an ad network with new...