When it comes to deal curation, data is a differentiator. Index Exchange knows this – hence why the SSP launched what it calls its Data Vendor Ecosystem on Tuesday. The idea is for the product to complement the Index Marketplaces curation offering. So much of the recent shift from curating deals via DSP data markets […]
The post Index Exchange Launches A Data Marketplace For Sell-Side Curation appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs