When it comes to travel, a road trip with loved ones is an American tradition. However, it can be frustrating...
marketplace
Women's sports are on the rise, and GroupM is looking to get marketers in the game. Today, GroupM, WPP's media...
AppsFlyer is building a marketplace so advertisers can share user-level data with third-party vendors without, well, actually sharing any user-level...
Data for sale? Take it to the cloud. That’s the new approach with a partnership between Snowflake, The Trade Desk...
Aerie's latest marketing play is an organized effort to draw attention to other brands. Moving beyond the typical brand collaboration...
Publishers aren’t just off-setting losses with direct-sold programmatic; they’re unlocking the 70% of consumers brands can’t reach in the open...
Your Home and Garden magazine has unveiled an exclusive online marketplace, shop.yourhomeandgarden.co.nz, teeming with chic products and essential must-haves, making...
The growth of ad-supported CTV is completely upending our thinking on what an open marketplace or open ad exchange can...
TikTok began alpha-testing a Talent Manager Portal for its TikTok Creator Marketplace platform for establishing collaborations between brands and creators....
Mattel is rolling out a new marketplace for non-fungible tokens (NFTs) as it looks to expand its digital collectibles business....