"Digital transformation" became a more urgent and repeated term among marketers in 2020, as ecommerce and cloud services accelerated the...
marketplace
Contextual targeting vendor Peer39 is capitalizing on the craze for all things cookieless with the rollout of a contextual data...
Last summer, Penguin Random House became the first advertiser to use MediaMath’s Multicultural Marketplace, which the DSP built to help...
And the beat goes on. iHeartMedia acquired programmatic audio marketplace Triton Digital from EW Scripps for $ 230 million on...
You didn’t think 2020 would end without at least one more Unified ID 2.0 announcement, did you? IRIS.TV, a video...
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by...